Focusing on the inexhaustible potential of Japanese confectionery known as "Wagashi," we initiated a promotion project aimed at introducing and delivering Japanese-made sweets to inbound travelers and overseas markets. As the first initiative of this project, we released "MATCHA WALK" in collaboration with Matsuemon, an additive-free confectionery in Bunkyo Ward, Tokyo. I was responsible for planning, product development, creative direction, and production of this collaboration.

At the first Christmas event after opening in Midtown Yaesu, we welcomed popular artists from Japan's largest handmade market portal site, 'Creema,' and organized, produced, coordinated, and managed a Christmas workshop themed 'Creating One-of-a-Kind Gift Cards for the World'.

As part of Minato Ward's certified city promotion, we organized a walking event where participants could enjoy exploring the streets of Akasaka while experiencing traditional Japanese confectionery and culture. We were responsible for planning, coordination, creative direction, and production of the event.

Catering to the planning and execution of an automobile manufacture’s 75th anniversary commemorative event, We are tasked with providing advisory services in the optimal formulation of strategies, overall framework, and design of internal communication strategies for the corporate project.

As part of an automobile manufacture’s75th anniversary initiatives, we organized a nationwide video submission event and video contest targeting all employees. We were responsible for planning, production coordination, operation, and management of the event.

At the official Instagram of Hibiya Midtown, We are responsible for planning, producing, and managing fashion content #HibiyaGirls #HibiyaBoys, which introduces seasonal fashion and goods shops within the building.

HANABISHI SEWING CO.,LTD. is one of the most well known sawing companies in Japan, they were established in 1935, and currently own 5 factories. “HANABISHI” is their own tailored brand, developed based on the traditions of their company background.
We as branding directors, are responsible for the re-branding of their brand concept, including the strategy, creative direction, production of graphics, copy and contents, planning support of sales promotion and the proposed WEB strategy.

BOSE K.K. is known predominantly for it’s audio equipment. CA4LA is a modern
hat maker that produces a diverse range of quality head-wear made in japan. This project is a collaboration between BOSE and CA4LA which crosses both their industries of music and fashion. We organized the collaboration of these two big brands, and also created the concept and the product development. We proposed the logo and tools for the project.

Sanyo Shokai is one of Japan's leading fashion companies. “Sanyo Yamacho” is their own high-end leather brand. It’s based around shoes, bags, small leather goods and other goods.
We, as branding directors, are responsible for re-branding including the strategy support and creative direction, production of graphic copy and contents, planning support of sales promotion and the proposed WEB strategy.

Tokyo city keiba is one of Japan's leading horse racing tracks in Tokyo , they were established in 1950, and known as the pioneer of nighttime horse racing in Japan.
Tokyo city keiba established a friendship horseracing track relationship with Santa anita park located in California, USA since 1995. We are in charge of communication support, in Santa anita park, USA , during their annual friendship event in Spring. And also we organize and manage the event during the summer in Tokyo city keiba, Japan.

We undertook the design and web development of RIXIA, the dedicated website for small commercial vehicles operated by RIXIA, a company providing services such as the sale, rental, and leasing of pre-owned trucks.

Tokyo Midtown is one of Japan's leading complexs, located in Roppongi.We were in charge of the welcome installation for their Christmas event ‘Everybody is a Santa Claus for Somebody’, in their entrance ,during their annual Christmas event. We proposed the concept and design, also directed and produced all products.

Tokyo Midtown is one of Japan's leading complexs, located in Roppongi.We were in charge of the ‘Everybody is a Santa Claus for Somebody’ attraction at their annual Christmas event, in their building. We proposed the concept and design, also produced and managed all products.

Sanyo Shokai is one of Japan's leading fashion companies. The “Sanyo Coat” is their own high-quality coat brand, which has a more than 70 years history. We proposed the seasonal promotion concept and produced a collaboration with several artists and a photographer. Also we designed the marketing tools (eg: flyer, POP, promotion tools etc ) including copy writing.

Nissan Motor Co., Ltd. is a Japanese multinational automobile manufacturer. Gas as Interface Co., Ltd. is a multifaceted creative platform company that combines our imagination and creativity of artists with the needs of business. The collaboration project was for ‘N-Link’, that was an exclusive web site for Nissan web members created by Nissan , and one of its content was shopping street. We organized the collaboration of these two big companies, and also the Swedish designer group Defyra as the graphic designers for the product. We also created the concept and the product development.

Tokyo Midtown is one of Japan's leading complexs, located in Roppongi.We were in charge of the seasonal pop up café for their 5th anniversary Spring ‘Blossom’ event, in their garden. The “ Blossom café” was renewed as the “Sakura sparkle Lounge”, We proposed the concept with bubble decorations and designs for the celebration, and also directed and produced the exterior of the lounge.

Tokyo Midtown is one of Japan's leading complexs, located in Roppongi. We were in charge of the new year event which celebrated the Chinese year of the snake, in their building and plaza ,during their annual new year event. We proposed the concept for each, and also directed and produced the events.

Roppongi Hills is one of Japan's leading complexs, located in Roppongi.
We were in charge of the merchandise for the “Flower Valentine” display, in their west walk, during their annual Valentine’s event. We proposed the concept and design, also directed and produced all products.

JASMAC PLAZA is one of Sapporo's leading and longest established complexs, located in the center of the city, they own a hotel and a variety of hot springs and restaurants. We were in charge of re-branding for their 30th anniversary, and we renewed all of their web sites based on the brand strategy. We proposed each concept, and also directed and designed all associated web based materials.

TROLLBEADS is a personalized jewellery brand that was established in Denmark in 1976. We were in charge of marketing ,creative direction and production of graphics, copy and contents, and also merchandising, planned seasonal promotions, directed display and visual merchandising When Miri Okada was president.

SEGRICO is a next generation disinfectant and deodorizing spray that’s instantaneously deodorizes and disinfects various bacteria and viruses at the same time.
SALLID was launched as a project team for developing and selling the brand, also as a start up for exchanging support programs between Japan and Peru. We were in charge of support in Peru in the beginning. And also we are responsible for the branding of their brand, including creative direction, and the proposed marketing strategy.